Every strong financial plan starts with a solid foundation. Before investing, retirement planning, or long-term wealth strategies can be effective, it’s important to understand the everyday financial habits that support them.
Financial Foundations is designed to help Canadians gain clarity, confidence, and control over their finances — no matter where they are starting from. At Pryce Financial, we believe that when you understand your financial picture, better decisions naturally follow.
Experience


Financial foundations focus on the core financial building blocks that support long-term stability and flexibility. These are often the areas that create the most stress — but also offer the greatest opportunity for improvement when addressed early. This service is educational, practical, and tailored to real life.

Financial decisions are easier when goals are clear. We help you identify short-term and long-term priorities so your money supports what matters most to you.

Unexpected expenses are a part of life. An emergency fund can help reduce reliance on credit and provide peace of mind when the unexpected happens.

Understanding your finances reduces stress and increases confidence. Financial Foundations is about creating clarity — not complexity.

Knowing how money moves through your household is essential. We help you understand income, expenses, and spending patterns so you can make informed choices with confidence — without rigid or unrealistic budgeting rules.

Not all debt is the same. We help you understand:
- How different types of debt impact your financial health
- How credit scores work in Canada
- How to approach debt in a thoughtful, manageable way
The goal is awareness and balance — not judgment.

This service is ideal for:
✅ Young adults starting their financial journey
✅ Individuals or families feeling overwhelmed by finances
✅ People preparing for larger financial decisions
✅ Anyone who wants a stronger financial base before moving forward
You do not need to “have it all figured out” to begin.
We focus on:
✅ Education first — so you understand your options
✅ Clarity over complexity
✅ Progress, not perfection
✅ Licensed professionals when advice is required
Every situation is different, and your plan should reflect that.
Experience

Strong financial foundations make every other strategy more effective — whether that’s investing, retirement planning, or protecting your family. When the basics are in place, long-term planning becomes simpler and more meaningful.
Experience

At Pryce Financial, we believe every Canadian deserves a clear, simple, and personalized path toward financial security.




2ab-27 Manitou Dr Kitchener, ON N2C 1K9
(519) 804-2400 / +1 (519) 841-6446
In Canada, World Financial Group Insurance Agency of Canada INC. (WFGIAC), which offers life insurance and segregated funds.
WFG Securities Inc. (WFGS), which offers mutual funds.
WFGIAC and WFGS are affiliated companies.
Headquarters: 5000 Yonge Street, Suite 800, Toronto, ON M2N 7E9. Phone: 416.225.2121
3322362
June 2024
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