Life can be unpredictable — but your family’s financial security shouldn’t be. We help you choose the right coverage to protect your income, assets, and loved ones.
✅ Clear explanations of your options
✅ Independent access to multiple insurance providers
✅ Transparent recommendations based on your needs and budget
Experience


Choose between Term, Whole Life, and Universal Life to safeguard your family’s future.

Receive a lump-sum payment if diagnosed with a serious illness.

Protect your income if you’re unable to work due to injury or illness.

Ensure your family is not burdened with unexpected costs.

Secure your home with flexible protection designed for Canadian homeowners.

At Pryce Financial, we believe every Canadian deserves a clear, simple, and personalized path toward financial security.




2ab-27 Manitou Dr Kitchener, ON N2C 1K9
(519) 804-2400 / +1 (519) 841-6446
In Canada, World Financial Group Insurance Agency of Canada INC. (WFGIAC), which offers life insurance and segregated funds.
WFG Securities Inc. (WFGS), which offers mutual funds.
WFGIAC and WFGS are affiliated companies.
Headquarters: 5000 Yonge Street, Suite 800, Toronto, ON M2N 7E9. Phone: 416.225.2121
3322362
June 2024
© 2026 Pryce Financial - All Rights Reserved.